Timeless excellence in timepiece retail Our Rolex history

Mr Jeffery Yau founded the Europe Watch Company in 1997 with its first shop located in Tsimshatsui East. As watch experts, the Europe Watch Company is committed in being attentive to customers’ needs, and providing them with professional knowledge and insights regarding timepiece products.

20 years going forward, Europe Watch Company has built a strong reputation among timepiece lovers and collectors for its unparalleled showcase of classic and elegant timepieces by numerous distinguished brands. The Company has also developed a network of retail shops across Hong Kong and Macau which carry the Company’s sophistication, passion and integrity which have been paramount for building long-lasting relationships with customers and establishing the Company as one of the most recognised watch retailers in the region.

The Europe Watch Company has consolidated itself as a trusted partner of Rolex since 1997. As an Official Rolex Retailer, the Europe Watch Company has always taken pride in the partnership with Rolex which has been core to the Company’s successful growth in watch retailing, as well as its achievements in magnifying Rolex’s brand presence in Hong Kong. Over years of continuous growth with the valuable support of Rolex, Europe Watch Company extended its efforts in bringing the prestige and perfection of Rolex to the wider base of collectors and watch-lovers by locating its Rolex boutique store to prime locations in Hong Kong & Macau.