Rolex Datejust in Gold, M278285RBR-0005 | Europe Watch Company
Rolex
Datejust 31
Oyster, 31 mm, Everose gold and diamonds
M278285RBR-0005
HKD 365,300 Rolex Datejust in Gold, M278285RBR-0005 | Europe Watch Company
All prices are Rolex's suggested retail prices inclusive of V.A.T.
Prices can be modified at any time without notice.
Model availability
Rolex Datejust in Gold, M278285RBR-0005 | Europe Watch Company
Rolex Datejust in Gold, M278285RBR-0005 | Europe Watch Company
Rolex Datejust in Gold, M278285RBR-0005 | Europe Watch Company
Rolex Datejust in Gold, M278285RBR-0005 | Europe Watch Company

Rolex
Datejust 31
Oyster, 31 mm, Everose gold and diamonds
M278285RBR-0005
HKD 365,300 Rolex Datejust in Gold, M278285RBR-0005 | Europe Watch Company

All prices are Rolex's suggested retail prices inclusive of V.A.T.
Prices can be modified at any time without notice.
Model availability
Contact us
Rolex Datejust in Gold, M278285RBR-0005 | Europe Watch CompanyRolex Datejust in Gold, M278285RBR-0005 | Europe Watch CompanyRolex Datejust in Gold, M278285RBR-0005 | Europe Watch CompanyRolex Datejust in Gold, M278285RBR-0005 | Europe Watch Company
Rolex Datejust in Gold, M278285RBR-0005 | Europe Watch Company
REFERENCE
278285RBR
MODEL CASE
Oyster, 31 mm, Everose gold and diamonds
BEZEL
Set with diamonds
WATER-RESISTANCE
Waterproof to 100 metres / 330 feet
MOVEMENT
Perpetual, mechanical, self-winding
CALIBRE
2236, Manufacture Rolex
POWER RESERVE
Approximately 55 hours
BRACELET
President, semi-circular three-piece links
DIAL
White mother-of-pearl set with diamonds
CERTIFICATION
Superlative Chronometer (COSC + Rolex certification after casing)
Rolex Datejust in Gold, M278285RBR-0005 | Europe Watch Company
Mother-of-Pearl Dial
This dial features diamonds in 18 ct gold settings. Mother-of-pearl is by its nature full of mystery and surprises. Depending on its origin, it can be pink, white, black or yellow. It differs in colour, intensity and structure according to the part of the shell from which it is extracted. At Rolex, mother-of-pearl is never artificially coloured. Instead, particular know-how and skill are devoted to simply highlighting its natural beauty and preserving the original hues. As all mother-of-pearl dials are unique pieces, an identical dial will never be found on another wrist.
Rolex Datejust in Gold, M278285RBR-0005 | Europe Watch Company
Diamond-set bezel
Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.
Rolex Datejust in Gold, M278285RBR-0005 | Europe Watch Company
18 ct Everose gold
To preserve the beauty of its pink gold watches, Rolex created and patented an exclusive 18 ct pink gold alloy cast in its own foundry: Everose gold. Introduced in 2005, 18 ct Everose is used on all Rolex Oyster models in pink gold.
Rolex Datejust in Gold, M278285RBR-0005 | Europe Watch Company
MODEL AVAILABILITY
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Europe Watch is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.
HOW TO SET YOUR DATEJUST 31

Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinctive and timeless aesthetics. The Oyster Perpetual Datejust 31 is the expression of everlasting appeal. Learn more about this watch and how to set the time and date by watching the video.
Any day can leave a lasting mark on our lives and set the stage for new aspirations. Since its crea-tion in 1945, the Datejust has continued to rein-vent itself while symbolizing Rolex’s definition of classic elegance. A milestone in watchmaking history, it was the first self-winding waterproof chronometer wristwatch to feature a window dis-playing the date. Magnified by the Cyclops lens, these numbers are a reminder that though 24 hours mark a day, it’s on us to make those a date to remember.
Rolex Datejust in Gold, M278285RBR-0005 | Europe Watch CompanyRolex Datejust in Gold, M278285RBR-0005 | Europe Watch Company
Rolex Datejust
Make a date of a day
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